I wasn't prepared for the pressure that comes with being a solo marketer at an early stage startup. Before this phase of my career, I’d been working at a well-established tech company with a 35+ membe...

Steve Jobs said: “The most powerful person in the world is the storyteller.” A study from Princeton shows the same parts of the brain light up in both the speaker and the listener of a story. Jobs use...

One of my favorite strategies for powerful traffic growth is using aged domains. While some affiliate marketers have caught on to the strategy that building a brand new website on a used domain is an ...

Content design is answering a user need in the best way for the user to consume it. In my book, I said: “Content design is a way of thinking. It’s about using data and evidence to give the audience wh...

It’s no surprise that the last couple of years have been hard on workers around the world. In the US alone, the “quit rate” reached a 20-year high and came to be known as the Great Resignation. Earlie...