Growth

In 2010, Photoshop was ubiquitous. Whether you were editing a photo, making a poster, or designing a website, it happened in Photoshop. Today, Adobe looks incredibly strong. They’ve had spectacular stock performance, thanks to clear-eyed...

Clubhouse's growth has skyrocketed... but can it keep its users? This case study digs into the psychology behind its user retention challenge....

Now, more than ever, companies are taking time to outline the steps that customers go through when engaging with them, whether it be an online experience, retail experience, or a combination of both. Customer journey mapping is an effect...

In the past month, over 1,000,000 users have switched from Chrome to Brave. Learn how Brave uses ethical design as their competitive advantage, and how they include it in their onboarding and user retention strategy....

B2B companies got it hard. Our sales cycles are longer and more complex. They involve numerous decision-makers that are way tougher and can’t be lured with some immediate emotional triggers. All the while marketers beat their brains over...