News
General marketing and technology news.
Still spending, still nervous: the paradox of Q4 advertising
Digiday
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Ad budgets are still flowing as the year winds down but the mood on the ground tells a different story. Marketers are holding their bets. Few want to commit too much, too early — especially with tarif...
Snapchat’s CEO outlines the difficult path forward for the app
Social Media Today
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I really want to believe that Snapchat can succeed, and show that a smaller player in the social media market, which is reliant on its relationship with its audience, can challenge the bigger, billion...
Roblox’s growth comes with growing pains between creators and ad sales
Digiday
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This past weekend’s Roblox Developers Conference highlighted the platform’s rapid growth — but also the continued tension between the platform’s creators and its ad sales team. On Sept. 5 and 6, rough...
Are bad incentives to blame for AI hallucinations?
TechCrunch
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A new research paper from OpenAI asks why large language models like GPT-5 and chatbots like ChatGPT still hallucinate, and whether anything can be done to reduce those hallucinations. In a blog post ...
Transparency is fueling a surge in creators’ sponsorship rates
Digiday
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Sponsorship rates are on the rise in 2025, and creators say a newfound culture of pay transparency is helping fuel the jump. Creators’ sponsorship rates have climbed — sometimes doubling in the past y...