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New searchable Instagram map gives visibility to local businesses

Search Engine Land
|
News
Instagram making it easier for users to discover restaurants, cafes, hotels and other local businesses. A searchable Intstagram map was introduced today by Meta CEO Mark Zuckerberg via an Instagram St...

Top marketers see value in part-time ‘fractional’ CMO jobs

The Wall Street Journal
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News
Companies in need of new marketing leadership are increasingly turning to interim, or fractional, chief marketing officers to drive growth. Fractional executives work on a contractual basis for a fini...

Meta adds new, exclusive content options for paying subscribers

Social Media Today
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News
Meta’s looking to improve its monetization and community-building tools for creators, with new subscriber-only features that will better incentivize users to sign-up and support creators via subscript...

Netflix partners with Microsoft for its ad-supported plan

TechCrunch
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News
It looks like things are coming together for Netflix’s lower-priced ad-supported tier, reported to arrive later this year: Netflix just revealed today that it’s partnering with Microsoft as its “globa...

Marketing in 2022: H1 by the numbers

Marketing Dive
|
News
9.5% Average total company revenue allotted for marketing, up from 6.4% in 2021. 70% of CMOs report budget increases in the past year. 56% of budgets are spent in online areas. 10.1% of digital budget...
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