News
General marketing and technology news.
New searchable Instagram map gives visibility to local businesses
Search Engine Land
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Instagram making it easier for users to discover restaurants, cafes, hotels and other local businesses. A searchable Intstagram map was introduced today by Meta CEO Mark Zuckerberg via an Instagram St...
Top marketers see value in part-time ‘fractional’ CMO jobs
The Wall Street Journal
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Companies in need of new marketing leadership are increasingly turning to interim, or fractional, chief marketing officers to drive growth. Fractional executives work on a contractual basis for a fini...
Meta adds new, exclusive content options for paying subscribers
Social Media Today
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Meta’s looking to improve its monetization and community-building tools for creators, with new subscriber-only features that will better incentivize users to sign-up and support creators via subscript...
Netflix partners with Microsoft for its ad-supported plan
TechCrunch
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It looks like things are coming together for Netflix’s lower-priced ad-supported tier, reported to arrive later this year: Netflix just revealed today that it’s partnering with Microsoft as its “globa...
Marketing in 2022: H1 by the numbers
Marketing Dive
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9.5% Average total company revenue allotted for marketing, up from 6.4% in 2021. 70% of CMOs report budget increases in the past year. 56% of budgets are spent in online areas. 10.1% of digital budget...