Product marketing

A product strategy explains what you will work on, and why. It links the day-to-day work that you are doing to the big picture company strategy and vision. Most helpful for PMs, it provides a clear ra...

Product-market fit is an elaborate synonym for how much your users love your product and whether the market for it is big enough. In other words: “Are the market and product conditions in place for yo...

A user persona represents your ideal customer — someone who needs your product enough that they would be willing to pay for it, not just once but repeatedly. While finding a desperate customer is one ...

2 years ago, when there were just a handful of Product Marketers in France, I created, when I worked at Thiga (a French consulting company, specialized in Product), what I humbly called the Product Ma...

I get asked this question a lot, and it’s time I wrote about it. What is the right time to do positioning work for a startup? How soon is too soon? When is it too late? What if the market changes afte...