Product marketing

One of the neat things about being a consultant is that I get to see patterns across dozens of companies that I didn’t see when I was an in-house exec. One pattern I have seen that holds companies bac...

Customer conversations are something all PMMs should be having and they’re the fastest way to create more effective marketing, IMO. So, let’s dive in. Forget Slack user groups, blasting a survey, or l...

Product marketing is the go-to-marketing strategy of many successful SaaS enterprises. For Jessica Webb Kennedy, former product marketing senior team lead at Trello, product marketing is the glue that...

This eight-step process brought WP Engine from an idea to a Unicorn. While there are other roads to Product/Market Fit, consider copying some of these ideas. What is the formula for going from an init...

Great B2B positioning will die inside the company if it doesn’t successfully make the jump from marketing to sales. Once you’ve worked through your positioning inside the company, the most common way ...