Product marketing

In the era of PLG, traditional marketing is dying. I am here to tell you: don’t get left behind. The future of marketing is product-led. As a growth operator, advisor, and consultant, I have seen coun...

The popular lore of Silicon Valley goes something like this: a starry-eyed engineer is thinking about a new technology. Suddenly it hits them: the product. It's a lightning bolt from a geeky Zeus, the...

Welcome to our new newsletter, Product for Engineers. We launched it because (1) there’s a real dearth of resources for engineers (and technical founders) who want to level-up their product skills; an...

When it comes to positioning, you only have a few mountains that you can climb before too many dollars and days have passed, so you need to ensure you’re at the right starting point. In today’s “do mo...

Defining product-led growth is somewhat tricky. The concept has changed so much over the years - the term was used only in a B2B context at first! Still, we can isolate some common talking points: In ...