Product marketing

2 years ago, when there were just a handful of Product Marketers in France, I created, when I worked at Thiga (a French consulting company, specialized in Product), what I humbly called the Product Ma...

I get asked this question a lot, and it’s time I wrote about it. What is the right time to do positioning work for a startup? How soon is too soon? When is it too late? What if the market changes afte...

Nearly 1,000 new technologies are introduced annually into the marketing technology landscape. Barriers to entry are lower than ever and software technologies are beyond crowded—you can’t even make ou...

Siloed responsibilities suck. If you measure your teams with no quality attached to their goals they will do exactly as you tell them. This will kill you if you try to do cross-team impacting experime...

Product positioning isn’t mind work - it must be documented and well-guided. It’s also not a one-time thing and needs to be evolved as the product expands and changes - there’s no shortcut to it. But ...