Product marketing

Don’t write your customer copy. Steal it. Before you think I’m encouraging you to plagiarize, hear me out… In an ideal world, every company would heavily invest in upfront customer research. Marketers...

I’ve nearly been at Pleo for a whole year now and I still get asked to give clarity on the question of ‘What is product marketing?’ A lot of people have simply never worked with Product Marketing befo...

A product launch is a process in which a new product or service is brought to market by a company. The primary purpose of a launch is to provoke a sense of anticipation and generate awareness of your ...

I spoke to an old friend a couple of weeks ago, who is a CMO at a SaaS company. He was in the process of updating their Go-to-Market (GTM) for their new Fiscal Year and wanted my thoughts on it. Belo...

It’s become commonplace to describe products as either painkillers (“need to have”) or vitamins (“nice to have”). Painkillers are products that address existing needs/pain points. Companies selling pa...