Product marketing

A quick survey of customer case studies that exist in the wild reveals that not all of them are created equal. Many of them don’t do justice to what was (undoubtedly) an amazing client success story. ...

Product marketers are some of the most important individuals within a marketing organization. Often, they can be the first marketing hire at many companies. If you’re think about getting into marketin...

On June 24th, I participated in the #FirstPrinciples speaker series organized by Gojek. Below are my slides and notes from the talk. I discussed what I’ve learned about making great products. Making g...

When you actually launch new products to customers (which many teams don’t do), product managers and designers that have focused on scaling issues and optimization have to flex a new type of cross-fun...

Launching your startup in the right community is so important — the best startups do it multiple times on multiple forums. Airbnb famously launched three times, finally taking off at SXSW in 2008. Exe...