Product marketing

As software has eaten the world, product has become the most important lever for a company's success. In the past, companies gained a strategic advantage by excelling in supply chains, logistics, manufacturing, and other operational capa...

Copious time, effort, and money are spent by companies when launching a new product. The build-up to unveiling the latest creation comprises a series of fundamental steps, with each playing a critical role in the success of the launch it...

Marketers at startups often find themselves in the role of jack/jill of all trades, and master of none. There's too much to do, and no time to focus on just one channel. But what if we said specializing early is the exact thing marketers...

Product Marketing Managers (PMMs) are in demand, particularly at technical startups. This wasn’t always the case—for the past decade everyone was obsessed with finding a “growth hacker.” But now founders are reaching out to ask: Where do...

A well-executed product marketing strategy can catalyze a successful product launch for your exciting new product or service, or increase sales for an existing offering. In this article, we’ll explain each step you need to deliver a succ...