Product marketing
What is product marketing management?
Product School
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In a field as vast and diverse as Product Management, there are so many different types of Product Manager. One of the most common, aside from a regular PM is a Product Marketing Manager. If you’ve been job hunting for a while, you’ve pr...
17 things we’ve learned from top product marketers
CXL
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Product marketing is today’s most critical marketing function. And yet, it’s unfamiliar and confusing to many. The best way to think about it: product marketing is strategy. Product marketers work to understand the market and what motiva...