Product marketing
How to choose the right product marketing metrics
Olivine
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Early in my product marketing career, I made a common mistake: thinking that doing more equated to being more valued. I thought delivering a higher volume of work would make me indispensable. Instead,...
How Amplitude is expanding their PMF through User Adjacent Theory
TheProductLed
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This week, we’re talking about expanding your product-market fit (PMF). While finding PMF is a major milestone, it’s not the end of the road. Over time, as you start to reach the late majority of your...
10 ways to price and package AI (for any customer)
Good Better Best
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We see hundreds of pricing changes every month. Below, we’ve collected 10 of our favorite examples of AI pricing from the past year, organized by the objective. Enjoy! The Freemium Play: Buffer offers...
The free B2B Messaging Course
Olivine
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Messaging is the foundation of every marketing strategy. This free video course will help you get it right. This B2B Messaging Course is designed to empower you with the knowledge and skills to create...
The game-changing partner every PM should know about
Behind Product Lines
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Product Managers and Product Marketing Managers need to tango to ensure products succeed. You’ve heard my perspectives on this past year, so I invited a product management leader from a top-tier produ...