Product marketing
Willingness-to-pay: Creating permanent competitive advantage for the right reasons
A Smart Bear
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The best businesses deliver $4 of value, charge $2, and costs them $1 to do it. It’s an obvious formula for both profit and happy customers, but what does “$4 of value” even mean? Economists have labe...
How to launch the coolest product in the world (before it exists)
The Product Marketer
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On an otherwise dull train journey home last week, I watched one of the most exciting product launch videos I’ve seen during my time working in tech. I can’t remember the last time I was so inspired -...
How to create a customer-facing roadmap (+ example)
Behind Product Lines
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Customer-facing roadmaps (CFRs) may be the most misunderstood and underrated tool in the B2B SaaS playbook. Product teams have intense debates around their internal product roadmap and how to prioriti...
What is product marketing? (2025 edition)
The Product Marketer
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Several years ago now, I wrote a post called What is Product Marketing? It’s still my most read post. But since then, I've worked at a few more companies, and consulted many more, and I've had this na...
10 product launch pitfalls PMMs must avoid
Behind Product Lines
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More products in the future will die a silent death. Not because they weren’t innovative enough, but because they failed to capture a sufficient piece of the attention pie. Building a great product is...