Product marketing
Unlocking simplicity: Customer empathy as a (not-so-secret) weapon
The Hard Parts of Growth
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My last couple posts have been about how simplicity in strategy and design is a competitive edge. But how do you decide what to simplify? The best way I know? Spending time with the customer. This sou...
Product market fit collapse: Why your company could be next
Reforge
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Historically, product market fit was once viewed as a milestone to achieve that evolved gradually over time. We're now witnessing something unprecedented: established products with seemingly strong pr...
How I’m making marketing feel personal again
Do Good Biz
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There’s something undeniably special about holding a handwritten note. It carries a kind of warmth and humanity that a polished digital post just can’t replicate. Lately, I’ve been reflecting on this ...
Finding your ideal customer profile in B2B: Interview questions & guide
Leah’s ProducTea
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The critical piece to figure out first in any ICP research is who the person behind the buying decision is. Most companies get this wrong because they focus only on firmographics and describe what the...
How to turn a competitor's strength into a weakness
Positioning with April Dunford
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We all operate in competitive markets, and often, it feels like our competitors’ strengths are impossible to overcome. But in my experience, we must remember that value varies enormously between custo...