Product marketing
Three common mistakes when building big bets
Leah’s ProducTea
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I called myself an Innovation PM for most of my career. I specialized on lifting stuff up from the dirt, zero to one. It’s the thing that got me into product and why I still love this discipline so mu...
Common and costly product messaging mistakes — and how to avoid them
MKT1
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As a marketing advisor, I often evaluate startups’ messaging. Here’s what I look for: Is it rooted in customer insights? Does it emphasize the results the product delivers? Does it highlight compellin...
Why targeting an ICP brings 10x more customers than you expected
A Smart Bear
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Everyone goes to your home page, therefore your home page has to speak to everyone, right? Buyers, users, existing customers, curious explorers, all working at companies large and small. Most companie...
Vanta's path to product-market fit
First Round Review
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Not many people would leave a role at a prestigious venture capital firm to teach themselves how to code and “make a bunch of things no one’s ever heard of.” But not many people are like Christina Cac...
Webflow’s path to product-market fit: From do or die to worth billions
First Round Review
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The life of a freelance web designer in 2013 looked vastly different than it does today. Back then, to build a website for a client, a designer would have to download a WordPress theme, create a mocku...