Product marketing

Clay co-founder and CEO Kareem Amin sits down with First Round Partner Todd Jackson for a behind-the-scenes look at how he grappled with narrowing Clay’s scope and tactics for landing on the right ICP...

Before transitioning into Product Marketing, I spent a decade in sales, including over five years in the B2B SaaS space. During that time, my colleagues and I often found ourselves frustrated with mar...

So, you’re missing plan and revenue growth is down. Well, welcome to the club. You’re certainly not alone in these times. In this post, I’ll discuss what you can do about it – specifically, how you ca...

I am frequently asked about how we handle positioning where we have multiple products, serving multiple market segments, and being bought by a range of different personas. Do we need different positio...

When there are similar products, the better go-to-market strategy wins. A go-to-market strategy isn't just about launching a product—it's the master plan that dictates how a company will introduce its...