Anybody who's been in the B2B (Business to Business) marketing industry for even a few years knows how rapidly it evolves.
The winds of change are particularly strong in B2B marketing strategy, as more and more companies have embraced advanced methods of marketing automation and content marketing.
Fortunately, that means there's always something new to learn for those who are committed to continuing education. When thinking about the best marketers to follow, it's difficult to narrow down the list — but that's just what we've done below. Here is a list of the 10 best B2B marketing blogs that are worth checking out in 2023.
Here are our top picks for the best B2B marketing blogs:
What makes a good B2B marketing blog?
It’s not just about the content of a B2B marketing blog. It’s about the quality of the conversation. It should provide valuable insights, opinions, and ideas that cut through the noise of all the B2B marketing blogs out there. Ultimately, it should help you build a vibrant, loyal community around your brand.
You also need a blog that works hard. It’s not just a one-hit wonder, but a resource that helps you connect with your B2B community all year long. That means the blog should be updated frequently and publish valuable content that is always relevant to your target audience.
The best B2B marketing blogs are run by experts who know how to connect with their audience and different buyer personas. They’re not only good writers but great researchers who know what works and what doesn’t in B2B marketing. They’re not afraid to ask questions, try new things, and get involved in conversations about the future of B2B marketing.
To sum up, here are the qualities we think make for a good B2B marketing blog:
- Clarity: The writing should be clear, concise, and filler-free. The article should be easy to read and understand.
- Regular updates every few days: A consistent schedule makes it easy to know when you can expect new content.
- Authoritative: Writers have firsthand experience in their field of expertise.
- Data-backed: The blog includes reputable data that supports their advice on any topic related to B2B marketing.
- Insightful: Good blogs provide insights into topics that are important in your industry, with real lessons you can apply.
- Diverse content: It’s not the same recycled content all the time; there’s actual variety in the subject matter.
- Objective: The blog is not overly self-promotional.
- Visually helpful: Images, screenshots, and other visual examples reinforce the messaging.
This list is not exhaustive, but it serves as a good starting point for weeding out the best marketing blogs. Read on for the 10 best blogs we believe are worth including in your reading rotation in 2023.
Top 10 B2B marketing blogs to follow in 2023
In the B2B marketing blogs space, there are thousands of articles published every day. And with so much content available, it can be difficult to find the best ones. To help you out, we've compiled a list of the 10 best B2B marketing blogs that you should be reading in 2023.
Reforge is a membership community that includes participation in a live cohort-based program. With your membership, you gain access to content from Reforge’s programs and resources. This includes a community of vetted peers who can provide valuable feedback and guidance to help you execute what you learn in the program.
The peer access alone could be worth it if you are looking to connect with like-minded marketers in your space. Reforge Partners include top executives who are thought leaders — and not the kind who sit in ivory towers, but the kind who are committed to mentoring future leaders via Reforge.
The roster includes Eventbrite CPO Casey Winters, Survey Money ex-SVP of Growth Elena Verna, and Uber Ex-Head of Growth Marketing Adam Grenier, among others. The idea is to surround yourself with experts who are working on the same problems as you are. Together, you can accelerate progress and build on the knowledge and successes of those who have gone before you.
It’s tough to beat real advice from marketers who have been in the trenches, making an impact in their respective industries. MKT1 is just that, featuring a smart compilation of online marketing advice for SaaS founders and marketers from former marketing leaders at Asana, Box, and others. The no-frills format of MKT1 organizes information by New, Top, and Community, with a featured article above the fold.
Note that MKT1 offers a free trial to dip your toes into reading its content. But at some point, you’ll be invited to “keep reading” with a seven-day free trial. Paid subscribers gain access to templates referenced in the newsletter, including a B2B marketing org chart, funnel maps in Figma, and a marketing goals template. You will also get access to the blog post archives with a subscription.
At $60 for an annual subscription or $6 monthly, the MKT1 blog could be well worth every penny. Over 10,000 marketers, growth experts, and founders agree that MKT1 is a worthy investment. As you gain access to strategic advice and tactical help in the B2B marketing space, you may find you agree.
3. Kevin Indig
If you’re looking for more technical B2B marketing blogs, it’s tough to beat Kevin Indig. The site is rich with content about search engine results pages, SEO, keywords, and other search topics that any B2B marketer should know.
If you’re wondering who Kevin Indig is, head over to the About page for a full rundown. The short version: He’s a strategic growth advisor, creator of the Growth Memo newsletter, host of the Tech Bound podcast, and an angel investor. Having run SEO for B2B companies like Shopify and G2, Indig knows the ins and outs of SEO. He has also consulted for large brands like Eventbrite and Finder.
Now that you know who Indig is, you should find some value in the articles posted on his site. With topics like “Google’s latest updates leave no room for low-quality content,” you know exactly what you’re getting when you click on any particular link. If you can’t get enough of the blog, be sure to subscribe to the podcast for the latest hard-hitting advice.
4. Casey Winters
Visit Casey Accidental, and you’ll be met with this simple greeting: “Hi, I'm Casey Winters. I advise tech companies on how to scale and sustainably grow their businesses.”
Sounds simple enough, right? But the beauty of this blog is its simplicity. Winters has worked with companies of all sizes, from startups and small businesses to large tech companies, as both an employee and an advisor. Grubhub, Pinterest, and Eventbrite are a few other notable companies that Winters has worked with.
Perhaps one of the best things about Casey Winters is his humble beginnings. He started as a marketing analyst at Apartments.com, where he learned the ins and outs of scaling a company. His years of experience have taught him to “seek out and solve for the bottlenecks that prevent companies from growing faster,” he notes. That’s something worth understanding for any company looking to grow.
In any discussion of the best B2B marketing blogs, we cannot forget about Superpath, which touts itself as “the ultimate resource for content marketers.” Topics include strategy, management, writing, career development, content marketing strategy, and more.
Superpath co-founder and CEO Jimmy Daly notes that he became a content marketer “by accident,” like many content marketers today. He was both thrilled and fascinated to learn that he could earn a living through writing. On a quest to add some direction and definition to the world of B2B content marketing for writers, Daly created Superpath.
Daly explains that being a content marketer involves more than just creating content. It requires critical thinking and the kind of “soft” skills that can make you invaluable in today’s workforce.
If you’re a content marketer, you’ll appreciate the numerous ways to hone your craft on Superpath. Join the Slack community, gain access to graduate-level content training, become a partner, look for a job — the possibilities are endless.
Animalz is a well-known content marketing agency with many big tech clients. One look at Animalz, and you’ll know this is one of the best B2B marketing blogs. Packed with high-quality, long-form content, Animalz is dedicated to helping marketers achieve long-term, sustainable growth. Articles are authoritative and compelling, something that any B2B marketer can use as they try to scale their marketing efforts.
Some of the most helpful resources you’ll find on Animalz include not only the blog but also content marketing guides, a Slack community, and a free content tool. Dubbed Animalz Revive, the tool will analyze your Google Analytics data and metrics and recommend which posts could use some refreshing.
Why refresh content, you ask? It’s one of the simplest ways for B2B marketers to save time and increase traffic. Instead of reinventing the wheel — aka writing new content all the time — you can find out which posts are losing traffic and update them. The best part, of course, is that it's completely free.
Mutiny is a conversion platform designed to help clients convert page views into pipeline through website personalization. In short, you can count Mutiny among the best B2B marketing blogs dedicated to helping you generate more conversions.
From inbound marketing to B2B sales, the Mutiny blog is a gold mine of information on conversion tactics, account-based marketing, artificial intelligence, and SaaS products. One notable resource is the Conversion Marketing Academy, a 14-chapter masterclass. This could prove to be an invaluable resource in a world of ever-changing algorithms, privacy laws, and tracking rules.
The marketing playing field is not what it used to be, and B2B marketers need to keep up with the changing times. This becomes even more important as companies grow and must become even smarter about the way they allocate their budgets and resources. With Mutiny’s help, you can stay ahead of the curve.
Another no-frills blog, Ariyh provides evidence-backed marketing insights and case studies you can use. What you will find: articles based on scientific research in marketing. This is the type of research typically conducted by university professors who use cutting-edge technology and statistical techniques. (Think fMRI scans and Bayesian modeling.)
What you won’t find: Self-promotional opinions, questionable data, or biased surveys. It’s like reading the news from a seasoned journalists who is committed to reporting the facts, and just the facts.
Most companies lack the resources to perform this type of science-backed marketing research. It takes huge amounts of money (did you know an fMRI brain-scanning machine costs $5 million?), advanced training, and time to complete a study. From there, it goes through several rounds of review and scrutiny by fellow experts in the field. Only then would a research paper be considered for publication in a scientific journal.
All this is to say that the research you’ll find on Ariyh is reliable — much more so than even the best B2B marketing blogs. Ariyh only sources research from reputable journals like Management Science and the Journal of Marketing. It’s no wonder that marketers from Google, Facebook, Amazon, and other companies rely on Ariyh for the latest and best marketing insights.
9. Lenny's Newsletter
Lenny’s Newsletter is a resource that may quickly become one of your favorite reads. In it, author Lenny Rachitsky addresses reader questions about product, growth, and other pressing issues.
Lenny also offers a podcast, in which he interviews top product leaders and growth experts. Give it a listen for concrete, practical advice on building, launching, and growing your product.
If you’re a paid subscriber, you’ll get a new post every Tuesday morning, along with a Community Wisdom post on Friday mornings. That adds up to over 100 posts throughout the year. Unpaid subscribers get about one email per month.
Once you start consuming the content of Lenny’s Newsletter, you might find you can’t go without it. With topics like “How the biggest consumer apps got their first 1,000 users” and “My favorite product management templates,” there’s something for everyone.
10. Marketer Milk
Marketer Milk acknowledges what B2B marketers have known for a long time: there is too much information and noise out there. New marketing trends, evolving algorithms, and shifts in consumer behavior mean that marketers must be hyper-vigilant. And everybody and their cousin seems to be a self-proclaimed marketing guru who has all the answers.
Staying competitive isn’t easy when you feel you are on information overload. Marketer Milk strives to simplify things. It’s not just another marketing blog dumping more information into the marketing universe; it’s a resource that’s dedicated to only surfacing the “good stuff.” Topics like “12 best marketing courses that are actually worth your time” and “15 best email marketing blogs you should be reading in 2022” are clear, helpful, and incisive.
Note that Marketer Milk adds five new links to its library of marketing content every weekday. This includes marketing news, guides, and resources curated from trusted resources across the web. Marketer Milk also offers a weekly newsletter on Tuesdays for subscribers.
Discover the latest trends in B2B marketing
B2B marketing has transformed from the traditional lead generation methods of the past. Today's enterprises are using new and advanced B2B marketing methods to influence the buyer decision journey. In order to get ahead in this new marketing era, you need to do your own research to learn what is successful, where your weaknesses are, and how best to improve them. The 10 blogs listed above are a great place to start.
Marketer Milk, for one, aims to curate and relay the best B2B marketing content available today. Be sure to check out our homepage at marketermilk.com, which we update every weekday with fresh marketing content. Browse through different topics at marketermilk.com/topics, and look through the archives of our blog at marketermilk.com/blog, where we have in-depth content on different marketing topics. For access to the latest news, resources, and guides on social media marketing, email marketing tips, paid aids, PPC, SEO, lead generation, or anything else related to B2B marketing, sign up for our weekly newsletter at marketermilk.com/newsletter — it's free, too.
With the resources above, you’ll never miss out on the best B2B and digital marketing strategies. Give them a read to make your workday a little easier, smarter, and more enjoyable — and set yourself up for success in the new year.
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