After searching the web for days looking for the best blog designs, and narrowing down our list to just 30 of them, we're excited to show you our list.
There was a time when a blog was merely a platform to share thoughts and ideas. Today, it is an immersive space where readers seek inspiration, knowledge, and community. With each passing year, the bar elevates higher and higher, challenging bloggers and web designers to produce well-written blogs wrapped in an aesthetically pleasing bow.
Whether you’re a seasoned blogger yearning for a fresh makeover, an aspiring writer venturing into the blogosphere, or an entrepreneur creating a conversion-focused landing page, this article will leave you with plenty of inspiration to accomplish any blog project. Let’s delve into the world of blog creation with our curated list of the 30 best blog designs and templates in 2023.
What is the best layout for a blog?
When it comes to determining the best layout for a blog, there is no one-size-fits-all answer. The ideal layout will depend on several factors, including the blog’s purpose, its target audience, and the content type. However, there are certain key elements that contribute to an effective and user-friendly blog layout.
First and foremost, readability is paramount. A clean and well-organized layout with ample white space, mobile responsiveness, and legible typography ensures that readers can easily consume the content. It’s essential to choose fonts and font sizes that are easy to read on various devices and screen sizes.
A clear and intuitive navigation menu is another crucial aspect of a blog layout. Visitors should be able to navigate effortlessly between different sections, categories, and individual blog posts. A well-structured menu not only enhances the user experience but also helps users discover more of your content.
Incorporating visual elements strategically can also enhance the blog’s layout. High-quality images, videos, and infographics can make the content more engaging and shareable. However, it's important to strike a balance and not overload the layout with excessive visuals that may distract from the main message.
Lastly, an effective blog layout should make it easy for readers to interact and engage with the content. Including social sharing buttons, comments sections, and related posts suggestions can encourage readers to interact, share, and explore more of your content.
Depending on the website builder you use, whether it’s Webflow, WordPress, Framer, or any other platform, the ability to customize will vary. WordPress blogs tend to be the hardest to customize if you don’t have coding experience, while Webflow and Framer offer more design flexibility to build the exact layout you want.
What is the most successful type of blog?
The definition of success varies from blogger to blogger, depending on their goals, target audience, and niche. However, certain types of blogs have consistently shown remarkable success and garnered significant attention in the blogging community. Let’s explore some of these successful blog types:
Personal development and lifestyle blogs
Personal development and lifestyle blogs focus on self-improvement, offering advice, tips, and insights on various aspects of life, such as personal growth, health and wellness, relationships, productivity, and happiness. Their success stems from their ability to resonate with readers’ aspirations for self-improvement and their desire for a well-rounded and fulfilling lifestyle.
Lifestyle blogs that explore the unique ways people live their lives tend to attract people into various sub-niches, such as minimalism, luxury living, skincare, and travel. These blogs often build communities that rally around a particular way of living.
Niche expertise blogs
Blogs that delve deep into a specific niche or industry can be highly successful. By focusing on a specialized topic, such as technology, finance, fashion, music, fitness, parenting, product marketing, or B2B marketing, bloggers can establish themselves as authoritative voices in their respective fields.
Food and recipe blogs
Food blogs have a broad appeal and attract not only passionate home cooks but also those looking for restaurant recommendations, dietary advice, and cultural food explorations. Food bloggers who create mouthwatering content, share engaging stories, and offer unique perspectives often find great success.
News and commentary blogs
In the age of information, news and commentary blogs have become influential platforms for sharing opinions, analysis, and breaking news stories. The success of news and commentary blogs often lies in their ability to provide timely and well-researched content, along with thought-provoking perspectives that resonate with their readers.
30 best blog designs of 2023
Now let’s get you started with an incredible blog layout from among the following 30 best blog designs. We’ve organized them into both real blog designs and downloadable blog templates to give you plenty of design inspiration for a blog of your own.
Real blog designs
There’s nothing like the real thing when you want to see a blog’s color scheme, blog layout, white space, and other elements in action. Get inspired below with some of the best blog designs and blog homepage designs.
Here are a few blog designs from real websites:
1. Living Cozy
3. Rise Science
Downloadable blog templates
If you’re looking for a quick and easy way to create a beautiful blog design without any coding, the following templates are excellent options. From e-commerce-enabled sites to stunning designs, there’s a blog for every need.
Here are a few blog design templates you can download:
Additional real blog designs
Here are a few additional designs from real blogs:
19. Kevin Indig
21. Paul Graham
22. Mark Manson
24. HubSpot Blog
27. Fs Blog
Okay, let’s dive deeper into each one.
1. Living Cozy
Living Cozy is a go-to resource that serves as a buyer’s guide for curated home and furniture brands. Built with Webflow, a no-code platform that makes it easy to build a website without any specialized knowledge, Living Cozy is clean, simple, and packed with specialized tips for furniture buyers. If you’re in the market for a modular sofa, for instance, Living Cozy provides extensive information, testing, and unbiased reviews of the best modular sofas in the marketplace. Considering that furniture is often a big investment, it’s useful to have this information in one spot for easy comparison shopping.
Also built with Webflow, financial services website Ramp combines functionality and simplicity to create an intuitive and visually pleasing user experience. Its clean and minimalistic layout, engaging visuals, and concise text provide a clutter-free interface that allows visitors to focus on the key information without distractions. The generous use of white space gives a sense of openness and elegance. The Startup Accounting page, for instance, breaks the text into management chunks with lists, clear headers, and FAQs that make accounting feel manageable even for a startup company.
3. Rise Science
You can’t help but sit up and take notice of RISE Science’s design, which is another successful Webflow creation. It instantly draws in its audience, with a stunning hero section and a dark theme that mirrors the site’s mission of powering users’ next best day through better sleep.
RISE Science’s use of vibrant imagery and minimalistic design elements creates a visually appealing interface. See the article here on the use of screens at bedtime, and you’ll notice how seamlessly the page guides visitors from one section to the next and ultimately toward a call to action to use the RISE app — one that doesn’t feel forced but rather is a natural conclusion to the blog’s compelling content sections. Considering that the RISE blog alone has over 220K visitors per month thanks to SEO, they’re clearly doing something right.
The Notion blog boasts a clean and minimalistic layout that enhances readability and focuses on content. With a well-structured navigation menu, visitors can easily browse through various blog categories and topics. The use of eye-catching visuals, thoughtful typography, and ample white space creates a visually appealing and inviting page.
Furthermore, the intuitive user interface allows for seamless browsing, while the strategic placement of call-to-action buttons guides users toward further engagements like booking a demo. Overall, the Notion blog design prioritizes user experience, ensuring a delightful reading journey for every visitor.
Vibrant imagery, bold typography, and a clean layout have helped Webflow earn a spot on our list of the best blog designs. With the well-organized navigation menu, users can effortlessly explore a diverse range of blog articles and categories. The website’s responsive design ensures optimal viewing across devices; meanwhile, the use of Reading Lists helps users quickly find the information they need. A prominently placed call to action to subscribe to the Webflow newsletter drives more email subscriptions, while the Webflow University callouts encourage people to seek further knowledge.
Webflow’s Noter Blog Website Template showcases a modern and professional look that is perfectly tailored for tech and culture enthusiasts. The template boasts a sleek and responsive layout, with a harmonious combination of crisp typography, stunning visuals, and strategic use of white space. Its user-friendly navigation enables seamless exploration of the website’s various sections, highlighting key features and services.
The template’s customizable elements also offer flexibility for branding and content integration, while its attention to detail and intuitive design enhance the overall user experience. Whether you’re a startup or an established tech company or a culture junkie, this template provides a visually captivating and functional foundation to showcase your expertise.
Webflow’s Journalism News Website Template on Webflow presents a visually engaging and feature-rich design that is ideal for a subscription-based site. With its clean and modern layout, the template offers a professional and trustworthy platform for delivering news and journalistic content. The template’s seamless navigation allows for easy exploration of various categories and articles, while its striking typography and well-organized sections enhance readability and user experience.
The inclusion of customizable subscription modules and payment integration provides a seamless and secure experience for users to access premium content, enabling effortless monetization for subscription-based models. With its captivating design and built-in functionality, this template is a powerful tool for creating a successful subscription site that retains a loyal audience.
The Scribe Blog Website Template on Webflow offers an array of design features that cater to the needs of bloggers, writers, and news teams. This template showcases a clean and minimalist layout that puts content at the forefront, allowing for easy reading and navigation. With its customizable blog post templates, bloggers and writers can effortlessly share their thoughts and engage with their audience. The template’s responsive design ensures optimal viewing on various devices, enabling seamless access to content on the go.
For news teams, the template’s dynamic grid system and flexible layout options provide a versatile platform for presenting news articles and stories in an appealing manner. Whether you’re a blogger, a writer, or part of a news team, this template’s design features offer a visually appealing and user-friendly environment to showcase your work and connect with your readers.
With its modern and sleek layout, Webflow’s Slice SaaS Website Template presents a range of design features perfectly suited for SaaS startups. The template exudes professionalism and captures attention from the get-go, with intuitive navigation and well-structured sections that not only present your blog in a visually beautiful manner but also allow for the exploration of key features, pricing plans, and product information.
The inclusion of customizable call-to-action buttons and lead capture forms enhances user engagement and facilitates lead generation. Furthermore, the responsive design ensures a consistent and optimized experience across devices, catering to a wide range of potential customers. By utilizing this template, SaaS startups can create a visually stunning online presence that establishes credibility and drives conversions. ee a preview of the blog on this page.
Webflow’s Aspire Blog Website Template on Webflow boasts a range of design features tailored to the needs of bloggers. With its elegant and modern layout, the template offers a visually captivating and user-friendly environment for sharing content.
The template’s clean typography provides optimal readability, while the template’s integrated content management system (CMS) allows for easy blog updates. Responsive design ensures a seamless experience across devices and allows bloggers to reach and engage with their audience on any screen size. With its user-centric navigation and responsive design, the template enables bloggers to foster reader interaction across devices and grow their online community.
11. Eon (Template)
The Eon template from Framer is a user-friendly and efficient product changelog solution that harnesses the power of Framer CMS. Designed to help businesses keep track of updates and changes to their products, Eon provides a structured and customizable base for managing and sharing information about product evolution.
Whether you’re in software, online services, or physical devices, Eon allows you to create, edit, and arrange entries that document changes over time, from minor tweaks to major updates and bug fixes. The template offers the flexibility and user-friendly interface needed to efficiently manage your changelog, including setting permissions, organizing entries, and automating processes, all within the intuitive Framer CMS platform. With Eon, staying organized and keeping your audience informed about your product's progress has never been easier.
With its sleek, dark-themed design and intuitive interface, DeskFolio is the go-to choice for individuals who want to create a professional and visually stunning website that emulates their favorite desktop operating system. Whether you’re a blogger, a freelancer, or a business owner, DeskFolio provides the perfect platform to showcase your work and make a lasting impression online. Easily add engaging elements like scroll effects and animations to create an immersive experience for your audience, and update content throughout your site with the integrated CMS.
Framer’s Traveler Blog template offers a range of design features perfectly suited for creating an online travel diary. With this no-code template, you can effortlessly document and share your travel experiences in a visually stunning and immersive manner. Publish your fully responsive site within seconds using the free subdomain, or connect a custom domain for a more personalized touch.
The template offers 10 beautifully designed pages, including various blog pages such as Featured, Top Destinations, and New Places, along with dedicated sections for blog posts. With dynamic CMS functionality, managing your blog becomes a breeze, and the template is fully customizable, allowing you to tailor it to your preferences.
14. Blog (Template)
The Framer Simple Blog template offers a straightforward and user-friendly blog layout built using the Framer CMS. Discovering articles is a cinch with Framer’s built-in search feature, ensuring that readers can easily find the content they want to see. What sets this template apart is its automatic dark and light theme switching, seamlessly adapting its settings for optimal readability. Whether readers are on a phone, a tablet, or a computer, this template adjusts to their preferences. In addition, you can easily connect to your favorite apps using the template’s plugin features.
Framer’s Carbon template is packed with powerful features designed to help you stand out and drive growth for your startup or digital product. One of the standout features of Carbon is its stunning and modern website design. With sleek layouts, bold typography, and captivating visuals, you can grab attention and make a lasting impression on your audience. The template’s customizable components and responsive design allow you to tailor the design to match your brand identity across all devices.
Carbon also offers seamless integration with the Framer CMS, providing you with a user-friendly content management system to effortlessly update and manage your website’s content. From blog posts to product showcases, you can easily highlight your offerings and engage your visitors. Furthermore, Carbon includes interactive elements and animations that add a touch of interactivity and delight to your website.
16. Shopify's blog
With its clean and visually appealing blog homepage, the Shopify blog sets a high standard for modern web design aesthetics. The well-organized layout presents content in an engaging and easily digestible manner, with breadcrumb navigation that makes it effortless to explore articles and discover valuable insights.
The use of vibrant visuals, complemented by thoughtful typography and links to social media, creates a harmonious visual experience. Whether you’re seeking ideas for e-commerce design, marketing strategies, or business growth, the Shopify blog serves as a rich source of design and layout inspiration.
17. ClickUp's blog
The ClickUp blog is a prime example of how thoughtful design and intuitive layout can make information consumption more delightful. From the moment you land on the page, the vibrant color palette and modern typography create a visually appealing experience. With bright visuals, engaging headlines, and well-structured articles, the content comes to life, keeping readers engaged and eager to explore more.
Clear top navigation, a search bar, and a call to action appear prominently on every page, so no matter which article your readers land on, they always have a way to click effortlessly to other sections of your site. This means you can build thought leadership and brand awareness while also attracting more leads.
18. Framer's blog
One word appears prominently as you land on the Framer blog: Learn. If you’re looking for tutorials, videos, and articles to master the Framer platform, you’ll instantly know you’re in the right place. The blog combines sleek aesthetics with educational content, with a clean and minimalist layout that allows the content to shine.
Framer has content organized in buckets like Get Started, Layout, and How-To, making it easy for readers to find answers to their questions. Framer sets itself apart by not only delivering exceptional design inspiration but also providing valuable educational resources that empower readers to improve their skills.
19. Kevin Indig
Who is Kevin Indig, you ask? Once you start reading his blog content, you’ll get to know him quickly as a strategic growth advisor who can help you ramp up your SEO, leadership, growth, and tech game. Not only does the blog stand out in terms of graphic design and layout, but it also offers a wealth of information in an easy-to-digest format.
The use of crisp typography, ample white space, and strategically placed visuals create a visually appealing reading experience. The organization of articles into relevant tags and featured images makes it effortless to navigate and discover specific topics of interest. What sets Kevin’s blog apart is his unique blend of insightful content and personal anecdotes, creating a connection with readers. It’s a true gem for designers and bloggers seeking inspiration for their own websites, showcasing the power of simplicity, thoughtful design, and engaging storytelling.
20. Zapier's blog
You might know Zapier as the tool that connects all your favorite web apps, but did you know they’ve got a great blog, too? The blog’s clever use of colors, bold typography, and well-organized sections strike the perfect balance between simplicity and substance.
When you land on the blog, you’re greeted with a clean and visually pleasing layout that instantly conveys professionalism and credibility. The thoughtful use of white space, combined with clear typography and a consistent color scheme, creates a visually cohesive experience that is easy on the eyes. Insightful articles, a user-friendly interface, and intuitive navigation make the Zapier blog an invaluable source of design inspiration for anyone looking to create a visually appealing and content-rich blog.
21. Paul Graham
Programmer, writer, and investor Paul Graham has a lot to say on his blog, an intellectual haven that challenges conventional thinking and offers profound insights into the world of startups, entrepreneurship, and technology. With a no-frills design that focuses on substance over style, the blog immediately conveys a sense of authenticity and intellectual depth.
Paul’s thought-provoking articles delve into a wide range of topics, from venture capital to programming languages, and provide readers with a unique perspective that encourages critical thinking and opens up new possibilities. It’s a blog that challenges your assumptions, expands your horizons, and leaves you pondering long after you’ve finished reading.
22. Mark Manson
If you’re familiar with Mark Manson, then you already know the New York Times bestselling author offers straightforward life advice. His blog is an extension of his books and courses, giving readers plenty of insightful tips for setting goals, cultivating happiness, making decisions, being productive, and living your best life.
With a unique blend of humor, raw honesty, and no-bull observations, Mark Manson tackles complex topics with a down-to-earth approach that resonates with readers. The blog’s design reflects Mark’s authentic voice, with a clean and minimalistic layout that allows the content to take center stage. What sets Mark's blog apart is his ability to blend personal experiences with universal truths, creating a relatable and engaging reading experience.
23. PostHog's blog
The PostHog blog dives deep into the world of product analytics and growth, with a clear commitment to transparency and knowledge sharing. The blog’s clean and user-friendly design provides a seamless reading experience, making it easy to explore a wide range of topics, from user behavior analysis to data-driven decision-making. The articles offer a unique blend of practical advice, industry trends, and real-world case studies, empowering readers to unlock the full potential of their products.
The blog’s dedication to open-source values is evident in its willingness to share valuable resources, such as tutorials and product updates, fostering a strong sense of community and collaboration. Whether you’re a product manager, a data analyst, or a startup founder, the PostHog blog is a go-to destination for those seeking actionable insights to stay ahead in the fast-paced world of product development.
24. HubSpot's Blog
The HubSpot blog caters to marketers, sales professionals, and business owners alike. With its visually appealing design and intuitive navigation, the blog offers a vast array of articles, guides, and expert insights that cover various aspects of inbound marketing, sales enablement, and customer experience.
From in-depth marketing strategies to practical sales techniques, the blog equips readers with the knowledge and tools they need to succeed amid growing competition. Whether you’re a seasoned marketer or a budding entrepreneur, the HubSpot blog is an invaluable resource that empowers you to stay ahead of the curve and drive meaningful growth for your business.
25. Reforge's blog
The Reforge blog is a strategic goldmine for growth professionals seeking in-depth insights and expert advice. With its focus on providing practical frameworks and actionable strategies, this blog is a go-to resource for individuals looking to level up their skills in areas such as product management, marketing, and leadership.
The blog’s content provides a perfect blend of industry expertise and real-world examples that inspire readers to think critically and apply new concepts to their own growth initiatives. The intuitive design and user-friendly layout enhance the reading experience, making it easy to navigate through a wide range of topics for both experienced growth practitioners and newbies alike.
Unlike many other marketing blogs that focus on theoretical concepts, Marketing Examples brings the field to life by showcasing real-world campaigns and strategies that have delivered tangible results. The blog’s content teems with innovative ideas and creative executions, spanning various industries and marketing channels.
Each case study is presented in a visually engaging and easy-to-digest format, making it a pleasure to explore. Whether you’re looking for design inspiration, seeking to enhance your marketing skills, or simply curious about what makes successful campaigns tick, Marketing Examples is an invaluable resource that offers a wealth of actionable takeaways to fuel your marketing endeavors.
27. Fs Blog
The Farnam Street blog is a haven for lifelong learners and deep thinkers seeking to broaden their intellectual horizons. With a focus on mental models, decision-making, and critical thinking, this blog delves into a diverse range of topics that encompass psychology, philosophy, and the science of human behavior.
What distinguishes Farnam Street from similar blogs is its ability to distill complex concepts into accessible and thought-provoking articles that challenge conventional wisdom and inspire readers to question their assumptions. The blog’s elegant and minimalist design fosters a distraction-free reading experience, allowing readers to immerse themselves in the content fully.
With a focus on data-driven stories that support the world’s newsrooms, the Stacker blog provides digestible coverage of today’s most pressing topics. From news and business to entertainment and lifestyle topics, the blog covers a wide variety of subject matter, drawing on more than 200 data sources, including TripAdvisor, Zillow, and the CDC.
Stacker’s website design is clean, intuitive, and visually appealing, allowing for seamless navigation and easy access to a wide range of informative articles. The layout features a well-organized blog homepage with clear categories, making it effortless to explore topics of interest. The blog’s design also incorporates eye-catching visuals and a user-friendly reading experience, ensuring that readers can absorb the valuable content without distractions.
Navigating the complex world of wealth management for people at leading tech companies is easier with the Compound blog, where you’ll find insightful articles and guides that demystify these evolving concepts. The blog adeptly distills intricate financial topics into accessible and practical advice, with topics organized into Collections such as Early Employee and Early-Stage Founder.
The blog’s design is sleek and modern, featuring an interactive layout that allows for easy browsing and the discovery of valuable content. Easily toggle between a light and dark theme for an optimal user experience. With a combination of expert insights, real-world interviews, and informative resources, the Compound blog is a must-read for anyone looking to gain a deeper understanding of wealth planning in the modern world.
The Starlight Money blog offers a fresh perspective on crypto, with a clean, dark-theme layout and intuitive navigation menu that allows visitors to effortlessly explore the different blog categories. The blog’s modern layout immediately captures attention, with its clean lines and thoughtful employment of negative space. The use of card-based design breaks down blog topics into manageable chunks that add visual interest and call attention to each piece of content.
Overall, the design of the Starlight Money blog showcases a harmonious blend of aesthetics and functionality, creating a visually appealing platform that engages and delights visitors as they explore the wealth of valuable financial insights and advice.
The world of blogging has witnessed an incredible evolution in design and user experience in 2023, and these 30 blogs exemplify the best in the industry. From sleek and minimalist layouts to vibrant and immersive designs, these blogs offer a diverse range of styles that cater to various niches and interests.
Whether you’re a passionate writer, an aspiring entrepreneur, or simply someone seeking inspiration and knowledge, these blogs have something to offer. They not only capture attention with their visually stunning aesthetics but also engage with their intuitive navigation and user-friendly interfaces. Each blog is a testament to the power of design in enhancing the overall reading experience, making it a joy to explore the captivating content within.
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