I stood in line for 2 hours last weekend. For a hat. A hat that says “thinking” on it. The line went around the entire block in NYC. I talked to probably 30 people while waiting. Founders from Austin....

Lots of people in SEO are talking about how organic traffic is down in 2025. Some marketers are even reporting “massive” (40%+) drops in traffic and declaring that SEO is dead (it’s not, keep reading)...

As artificial intelligence (AI) rapidly reshapes the foundations of work, relationship, and ethics, contemporary societies face not only technological disruption but a deeper existential crisis. The r...

There’s this episode of Mad Men, called The Suitcase, that’s always stuck with me. It’s 1965. Copywriter Peggy Olson is sharing ideas for a campaign for Samsonite with her boss and Creative Director, ...

UGC is everywhere. But creating UGC that engages and sells requires some skill. And nailing the hook is the first step to any piece of content that works. So here are 5 types of hooks to help your arm...