Defining what good content looks like is surprisingly tricky. Crucially, good writing and good content are not necessarily the same. A novel with great writing can entertain and captivate. Yet if we a...

Albert Cheng has led growth at three of the world’s most successful consumer subscription companies: Duolingo, Grammarly, and Chess.com. A former Google product manager (and serious pianist!), Albert ...

Yesterday, I was reflecting on how hard it is to build a successful business. Today, I’d like to share with you some challenges I’ve been having, and then share with you some insight as to why these c...

You're the e-commerce manager of a supplement brand. You've noticed a strange pattern in your customer data: people purchase 3 or 4 times, try different supplements, then leave and never come back. Yo...

You can charge much more than you think, if you reposition your value-proposition. Here’s how. Pricing is much more about positioning and perceived value than it is about cost-analysis and unconvincin...