Writing the subject lines for your emails can be one of the most stressful steps of email marketing. Is it engaging? Too short? Too long? Too boring? Will people click 'delete' because of it? Or will they open it? Will it even get to the...

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of con...

Want to drive more search traffic to your SaaS? In this case study, we’ll step outside the usual content marketing tactics most SaaS companies use. And look at how Zapier leverages SEO to drive millions of high intent searchers to their ...

The psychology of pain is our natural reaction to avoid pain; we don’t touch a hot stove because we know it will burn. This psychology also comes into play with our consumer behaviors. We compare a product and apply this psychology to av...

Virtually all marketing activities have gone digital in recent years. Technological upgrades, such as marketing automation, have improved campaign efficiency and effectiveness. Yet many marketers find the increasing complexity offputting...