This is another great case study created by the guys at Growth.Design that shows how Blinkist onboards new users, and how one simple psychology framework could to improve your user onboarding (and retention)....

Two of the most popular questions from our career panels this summer for Product Managers and Marketers were 'How do I stand out in my career?' and 'How do I make myself more valuable to my company'? One of the most overlooked strategies...

Iman Gadzhi, founder of IG Media (an advertising agency), goes over everything you need to know about running Facebook ads in 2022. The video starts off explaining why you should use Facebook ads, all the way to how to optimize your camp...

Writing well is a superpower. Great writers are great thinkers, capable of using the written word to impose structure on nebulous ideas and simplify the complex. They’re persuasive, able to create ironclad arguments to defend their belie...

Marketing is really about how customer values translate into aspirations, insecurities, fears and motivations. Twenty years ago, in 1997, Steve Jobs told us, “Marketing is about values” He was right, of course. He was right about a lot o...