While 8 out of 10 people will read a headline, only 2 out of 10 will read the article. This 80/20 headline rule is notable because it tells us one thing: People read more headlines than articles. This is why your headline is so important...

In this video, I reveal the exact marketing plan we’re using to grow @AppSumo so that you can copy some things we’re doing for your business and be inspired to scale your business to the next level....

If there is one thing that all businesses need to have today, it is a compelling and enticing website, which wows and amazes! After all, a lot of people begin their search for different companies online. Having a stylish, well-branded, a...

Are you hopelessly addicted to Twitter but want to devote even more energy to constantly checking the likes on middling puns you’ve made, following “controversies” that are inscrutable to 90-plus percent of the population, and trying to ...

When you are giving something away, as part of a promotion or for lead generation, say that it’s for “$0” or “at no cost” rather than “free” to increase conversions. The “$0” vs “free” effect was tested in 10 experiments. Online, in a la...