Before we get started, here are 10 subject line best practices: 1. Short and sweet is usually better. 2. Use personalization where you can. 3. Use numbers where possible. 4. Associate the reader with ...

It’s become commonplace to describe products as either painkillers (“need to have”) or vitamins (“nice to have”). Painkillers are products that address existing needs/pain points. Companies selling pa...

When I was hired as PM Growth at GrowthHackers.com, one of my first few tasks was to create a growth model for the business. With my past experience and training, I was familiar with concepts such as ...

In late 2018, Freshworks launched a global marketing campaign titled Hit Refresh. It was mounted on a large scale, with an integrated media blast across billboards, airport properties, social media, e...

David and I both loved watching Star Trek growing up, and we are surprised and delighted that our kids became fans, too. We showed them highlights from the original series, The Next Generation, Deep S...