In 2008, Kevin Kelly published a now-famous essay titled “1,000 True Fans.” His thesis: A creator doesn’t need millions of followers to make a living, just 1,000 true fans who will buy whatever they p...

Any marketing spend targeted at acquisition needs to have a baseline estimate of its value. Spending a million dollars “just because” is not a goal. You might spend a million dollars, but it comes wit...

Fia Townshend might be the most elusive woman in copywriting. It took me months to chase her down and steal 30 minutes of her time. Thankfully, she was worth the wait. Fia joined global branding agenc...

I vividly remember the day when I had to send my first email to 5000 strangers - accountants from the UK. Gloria Gaynor described it beautifully: At first, I was afraid; I was petrified. It was way wo...

Like pretty much every other tech company in existence, Adobe has leaned heavily into AI over the past several years. The software firm has launched a number of different AI services since 2023, inclu...