In short, if somebody successfully inserts themselves between you and your customer, they can exercise tremendous control over you, including taking a big chunk of your profits or outright killing you...

“There’s a copycat crisis in content marketing.” – Andy Law. Be honest. You see it. I see it. We all know what I’m talking about. Everybody writing articles trying to out “skyscraper” each other. They...

Generating traffic but no sales? You’re not the only one. There are thousands of other merchants that are sailing on the same boat. And the worst part is they still don’t know the actual reason(s) behind it. The reason that is stopping y...

Software as a Service (SaaS) growth is supposed to be super exciting: peaks of irrational exuberance followed by a trough of disillusionment, a quick climb back up the slope of reality, and then a rea...

What are the most in-demand skills for social media managers? It’s a role that can combine various elements, from creativity to planning to analytics, etc. With so many different aspects, it can be di...