As CEO of Sharma Brands, Nik Sharma has worked with DTC startups from Brightland to Pill Club — and he has six tips for early-stage companies hiring marketers. Nik Sharma gets DTC companies on the map. As the CEO of Sharma Brands, a digi...

There’s typically an information asymmetry between what sellers know about their products and what buyers know. From buyers’ perspective, while engaging in a potential purchase, they never have enough information to know whether what the...

Everything you create online has to have value for the user if you want them to engage with it. This is most important when you are asking visitors to give you something in exchange for content. Whether your paywall asks for direct payme...

As a product leader at Mixpanel, I can go on and on about the value of using product analytics in my work. (And I have.) But that doesn’t mean I don’t understand how important user interviews can be for learning how people use my product...

Each year, a batch of entrepreneurs set out to build the next great online community. Some attempt to build large horizontal platforms where users engage on topics ranging from immunotherapy to the Boston Celtics. Reddit would fit that d...