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Friday, February 24, 2023
How Hoka grew to $1B, how to qualify for Google Discover traffic, how to improve net revenue retention, and more.

How Hoka sneakers went from obscurity to $1Bn in revenue

Branding in 4-D
|
Branding
“Ugly.” “Weird.” “Clown shoe look.” These are some of the ways Redditors on a 2014 Reddit/running post describe Hoka, the sneaker brand that Ugg parent company Deckers bought for a reported $1.1M in 2...

How Supreme Court cases related to Google could shape the future of advertising

Digiday
|
News
As the Supreme Court considers whether Big Tech should be liable for harmful content, two separate cases heard this week are also shedding additional light on brand safety, the pace of innovation, and...

Google updates guidance on how to qualify for Discover traffic

Search Engine Journal
|
SEO
Google updated their Search Central Discover documentation to replace guidance about E-A-T with new guidance that shifts the focus toward recommending content that is helpful. The clarification in the...

Net revenue retention: Definition, formula & ways to improve NRR

Paddle
|
Growth
Sustainable business growth relies on retaining and growing with your existing customer base. For this, reporting your monthly recurring revenue (MRR) doesn’t quite cut it. Here’s why net revenue rete...

How to trigger a behavior-based email campaign: 6 good & bad ways

Userlist
|
Email marketing
Learn how to confidently set up email campaigns based on user behavior data like events and properties....
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