Warning: This is a post about branding, but I’m no brand expert. For most of my career, any mention of the word brand made me uncomfortable. I figured it was a fine line between “brand exercise” and “total waste of time.” I was forced to...

In 2017, I joined a project which aimed at promoting student educational services on Quora and redirecting the traffic to the main website. Quora is the biggest online question-and-answer platform; thus, you will most likely find answers...

Some days I get hundreds of emails a day. It really sucks. The worst part is that most of the emails are important and I physically can’t respond to all of them. They might be emails from students of One Month who are frustrated — I want...

One sleepy evening while riding the 1-Train, I was jolted awake by, “Cause this is thriller, thriller night.” It was a subway performer armed with a boombox. Not only was he decked out in Jackson’s trademark candy apple red jacket but he...