The trick to writing any sales email is that you don't want it to read like a sales email. This one's a great example. There's few better ways to engage someone than to ask them for advice. People love giving advice. It's a chance to sho...
Product Marketing Managers (PMMs) are in demand, particularly at technical startups. This wasn’t always the case—for the past decade everyone was obsessed with finding a “growth hacker.” But now founders are reaching out to ask: Where do...
OK, that’s one unappealing title for a blog post, but rest assured that the content more than makes up for this obscurity. Recently, my favorite toy in the world, Google Tag Manager’s server container...
Now, if you're anything like me, you know that SEO is a little bit more than just code on the page and copy that's crafted to meet searchers' intent. Whether you're a seasoned SEO pro or you're looking for the latest tips as that mom-and...
The value of computers is not inherent; it is what we are able to do with them that makes them valuable. But what we can do with computers is often limited by the depth to which we are able to think creatively, translate these thoughts i...
