Digital marketing and specifically 'SEO' is all about trial and error until you find strategy that works. Often, the trial and error involves getting stuck into things like coding, web technologies, content production, analytics, web des...

Many people know growth teams experiment with their product to drive growth. But how should growth teams set goals? At Pinterest, we’ve experimented with how we set goals too. I’ll walk you through where we started, some learning along t...

Marketing a founder as the face of a brand is tricky but scalable. On the 13th of May 2020, in the heat of the global lockdown, was when I got an email from Ife. The subject was “Hi, let me re-introduce myself (with a few pictures too)”....

A high bounce rate is a total ego-crusher. Finding out that the once glorious and hefty email list that you spent so much time building isn’t as great as you thought it was! What a bummer! All that hard work for nothing?! At the end of t...

If a website is created on the web and it’s not linked anywhere, does anyone actually see it? Chances are, if you’re asking how to promote your website and you’re still in the early stages of your business, you’re worried that the only e...