A career in marketing can be the most rewarding, and challenging, thing you can do for yourself. Whether you're more of a creative type, or an analytical type, these entry-level marketing jobs are sure to fit your interests.
New graduates are on the lookout for the best marketing jobs out there. If you have studied and qualified in marketing — you made a good marketing career choice. According to a Forbes article, marketing hiring is projected to increase by 7.6% in 2021 compared to its previous year.
Marketing is also a unique department in business, as it covers so many career paths. You can get into product marketing, virtual events marketing, content marketing, growth marketing, and the list goes on.
This guide will take you through the best junior marketing positions, what salaries they offer, and where to find them.
Let’s get your marketing career kickstarted — the right way!
What do you do in entry-level marketing?
If you are a recent grad looking for a job, it may be tough without any previous working experience. You may find that knowing the 5 P's of marketing, or the 7 functions of marketing, weren't things mentioned on a job description.. More often than not, businesses are looking for marketers that know how to drive revenue for their business. If you have no actual experience, your best bet would be to look for an entry-level position. These jobs postings often mention that they are looking for grads or candidates with little to no experience and allow you to break into the industry without much effort.
Your role as an entry-level marketer will have varied daily tasks. These include administration, market research, assisting with customer service, etc. You would report to a marketing manager. In some cases, you may be dedicated to a specific department, like public relations marketing. In this instance, you may report to the head of PR marketing.
Your first year or two of working in the marketing world may not be exactly what you envisioned. You will do much more administrative tasks than what others in marketing positions do. But as you climb up the ladder, your day-to-day tasks become more specialized.
How much money do entry-level positions pay?
According to studies done on salary.com, entry-level marketers earn between $36,761 and $50,096 per year.
Choose a city
These numbers will vary depending on which city a grad may be looking for a full-time entry-level position. For example, salaries in New York and San Francisco are higher than Dallas, or Miami. Salaries fluctuate based on the cost of living in a specific city. San Francisco is an expensive city to live in — so the salaries there are generally higher.
Weigh out the company size and style
Another aspect to consider is the size of the company. Do some research to find out how large the marketing department is in that business. If they offer annual performance reviews, it gives you an opportunity to increase your salary.
Do not underestimate smaller companies. You often get more hands-on and personal experiences at smaller businesses.
Choose location-based or remote
The recent pandemic caused a surge of workers to move to semi-remote or fully remote jobs. As a result, many companies now offer full-time and part-time remote work. The flexibility on work schedules and less commute time is appealing. Yet, some entry-level marketing remote jobs may give you less practical experience than location-based jobs. There may also be differences in salaries across the two options.
We’ll share the average salaries for each marketing job listing below. All salaries are based on introductory digital marketing jobs in the United States.
10 entry-level marketing jobs for recent grads in 2022
1. Influencer Coordinator
Influencer coordination primarily involves building relationships with brand ambassadors and influencers within a specific industry. Your focus would be using communication and negotiation techniques to help build rapport with influencers across different social platforms like Instagram, YouTube, TikTok, and more. Influencer coordinators are very involved in social media executions and campaign planning.
Responsibilities may include:
- Using communication skills to build relationships with relevant influencers
- Identifying potential influencers based on upcoming campaigns
- Monitoring community growth and campaign engagement
Average Salary: $45,000/year
2. Social Media Coordinator
This role is one of the most popular junior marketing jobs today. Your core focus would be to strategize how to grow your company’s social media engagement and put it in place. You would be working with the digital team, and graphic designers.
Tasks may include:
- Building strategies to help grow social followers and engagement
- Attracting followers and interacting with them daily
- Collaborating with content creators when planning campaigns
Average Salary: $40,878/year
3. Marketing Assistant
Your job as a marketing assistant will be to assist and support the management team. You will assist the marketing manager with strategic planning. This is different from the marketing coordinator role where you would act more as a channel between management and the employees.
Primary may tasks include:
- Assisting the marketing manager with administrative tasks and reporting
- Preparing marketing materials, press releases, newsletters, and presentations
- Implementing the marketing plan activities and events
Average Salary: $49,067/year
4. Junior Marketing Analyst
Do you enjoy researching consumer behaviors, competitors and industry trends? Then this one’s for you. Analysts work less on existing campaigns and more on future trends. They work with statisticians, data scientists, and senior marketing analysts to authorize data.
Responsibilities may include:
- Monitoring competitors’ activities and performance
- Seeking potential markets to tap into based on data findings
- Presenting predicted trends to the marketing team and sales representatives
Average Salary: $45,311/year
5. Email Marketing Coordinator
This role handles all aspects of email marketing within the business. You will be involved from creating the email campaign all the way to the day the email is launched to your target audience. This could range from creating and sending out newsletters, using cold email software for outbound prospecting, or creating customer engagement emails.
Duties may include:
- Plan and schedule emails based on product launches and campaigns
- Manage regular email newsletters for the business
- Record email campaign results and report findings to the marketing team
Average Salary: $47,500/year
6. Content Marketing Associate
A content marketing associate is a fairly new job in the marketing world. It is ideal for you if you are looking to grow into the content marketing field. Your responsibility will be to help create content pieces that complement the marketing strategy.
Tasks may include:
- Researching topics and writing in-depth blog articles, white papers, and case studies
- Creating visually informative content pieces like infographics
- Developing a content marketing calendar and writing social media posts
Average Salary: $60,000/year
7. Marketing Coordinator
If you are looking to contribute to all existing and future marketing campaigns, then the marketing coordinator position is well-suited to you. You will use your astounding communication skills to coordinate between branding and PR, and social media marketing teams. Your marketing specialist projects will be diverse and they will have overlapping timelines, so multi-tasking and organizing are key.
Tasks may include:
- Developing and optimizing new marketing campaigns and initiatives that are aligned with company marketing goals
- Communicating digital media objectives and deliverables to the sales representatives
- Organizing events and conferences and coordinating event requirements
Average Salary: $45,514/year
8. Content Writer
Copywriting positions are ideal for you if you enjoy writing different forms of content daily. As an entry-level content writer, you may be asked to create your own content pieces under supervision. You may also assist other writers with their work. You will work with senior content writers to ensure your content is on-brand and aligned with the team’s goals.
Daily tasks may include:
- Creating written materials like blog posts, website pages, emails, social media posts, video scripts, and white papers
- Assisting senior writers with editing content
- Researching potential content topics for future marketing programs
Average Salary: $52,373/year
9. Junior Marketing Manager
This junior marketing specialist role is geared toward someone who is team-orientated and a communications specialist. You will help execute the marketing strategy through promotions and events. Your ultimate goal is to be your manager’s right-hand person.
Primary duties may include:
- Coordinating events and initiatives with the marketing team
- Assisting the marketing manager with administrative tasks and campaign coordination
- Managing marketing campaign strategies, budgets and reports
Average Salary: $42,500/year
10. Digital Marketing Manager
This employee's responsibilities can be wide-ranged. So, you must review the job description with a fine toothcomb before applying. This role is sometimes seen as junior and other times, it may be for a much more senior employee. If you apply for this position, you may need to show the company a track record of success in this role in a previous job.
Primary duties may include:
- Developing and overseeing online campaigns
- Leading a marketing team that handles implementing campaigns
- Researching and executing optimal tactics for successful business development
Average Salary: $68,136/year. This salary range is between $46,000/year and $100,000/year depending on how senior the role is.
6 places to find entry-level marketing jobs
Marketing job boards can be a great place to find your next job. There are larger boards like Glassdoor and LinkedIn that have many appealing job titles. But don’t forget to review the smaller marketing communities that may have more tailored jobs.
We’ve put together a list of six platforms where you can find marketing jobs to start your career:
AngelList is one of the most popular recruitment websites out there. It is a useful platform if you’re looking for a specific job type in a start-up company, like entry-level sales as an example. Simply create your free profile showcasing your qualification, experience, and skills. Then browse for jobs and select any companies you are interested in. You will then receive an email from a chosen company that also has an interest in you.
View marketing jobs on AngelList now.
2. Hey Marketers
If you’re looking for a specialized job board for remote positions, Hey Marketers is probably one of the best options.
They specialize in remote marketing jobs which range from junior jobs like entry-level marketing associates, all the way to senior postings. They also have a great resource library that includes books, podcasts, information on hiring guidance and more.
LinkedIn currently has over 774 million members across over 200 countries. There’s no arguing with those numbers. So whether you’re in search of a remote or office-based junior marketing job, this tech giant is sure to have positions you’d be interested in. You can show off your skills and qualifications on your profile, and connect with people — the perfect place to start networking.
Take a look at LinkedIn job postings.
4. Content Writing Jobs
You can find countless content-related jobs here — from content writing to content strategy and content editing. This recruitment platform allows you to create a profile and browse jobs. Companies also create profiles and view potential candidate profiles that they may like.
Get started on a content writing job today.
This platform is ideal for candidates who want to learn and grow in a content community. Superpath is more than just a job board — it allows you to grow your content marketing skills using their training. You get to become a member of their Slack community where you can discuss content marketing topics and best practices with other content marketers.
Browse Superpath’s job board here.
6. Google Jobs
When you search for “entry-level marketing jobs” you may see Google Jobs display before any other recruitment websites. That’s because Google brings job postings from all across the web into one spot.
The best part? They are postings from small businesses, job sites, or company sites. This allows you to view a plethora of marketing jobs in one spot, without having to search across hundreds of websites.
Simply Google “entry-level marketing jobs + [city]” to find out more.
Is it hard to get a job in marketing?
If you’re a marketing grad looking for entry-level jobs, it can feel quite intimidating. But getting a job in marketing is only hard if your expectations are not aligned with reality.
Here are a few pointers making your first marketing job find a smooth experience:
Tip #1: Remember if you’re a junior candidate with little marketing experience, don’t apply for senior roles and expect to get shortlisted with no proven track record.
Tip #2: If you have little to no experience in marketing, you can ramp up your resume by taking a digital marketing course or start a side project to gain some practical experience.
Tip #3: Sign up for marketing newsletters and join online communities to learn more from marketing experts around the globe.
By taking these simple steps, not only will you bolster your marketing knowledge, but you’ll also show potential employers that you’re curious and hungry for knowledge — that you’re here to learn more and excel in your career.
One thing we promise — it will make entry-level marketing job hunting a lot easier, even if you lack traditional marketing experience.
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