Head of Growth

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Full time
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Remote
Growth marketing

Draft (formerly Contentfly) is building the content infrastructure that companies leverage to build, scale, and optimize their revenue engines. We're a fully remote and distributed team of high performers on a mission to help companies tell their stories. We're a Series A company backed by Khosla Ventures, YCombinator & other top-tier investors, we've grown to have an incredibly talented team of 50+ people and $8m in ARR in the last year and a half. With a world-class talent marketplace and a team that consistently raises the bar, we have an opportunity to build an all-in-one platform for exceptional content marketing.

We are looking to hire a dynamic Head of Growth that will be responsible for all marketing and growth initiatives at Contentfly.

In this role, you will build a multi-channel customer acquisition strategy and a repeatable growth engine that will scale our growth to the next level. You will start by leading a talented 2 person marketing team, and will scale the team up as needed to hit our growth targets. This role will be a part of the leadership team and a key pillar of our success reporting into the VP, Product.

You are:

  • Passionate & results-driven, you love working on growth and can demonstrate examples of scaling growth channels, especially in early to mid-stage companies.
  • Creative & non-traditional, you love trying out new ideas and channels that can drive growth at very low CAC
  • An operator, you are equal parts strategic and hands-on. You can adjust your altitude and roll up your sleeves to get the job done.
  • A thoughtful mentor, you are invested in the personal growth and professional development of your team.

Key Responsibilities

Here's what you'll be doing ...

  • Own and implement the growth strategy to scale customer & writer acquisition. You’ll build the marketing plan, own the budget & growth targets.
  • Deeply understand our customers, product, and market. You’ll learn how our customers think and how the industry works to run campaigns that convert well.
  • Experiment, build & scale marketing channels that drive consistent revenue growth.
  • Set up marketing & growth ops infrastructure for attribution and accurate ROI reporting in collaboration with the data team.
  • Coach, mentor and hire a high-performing growth marketing team

Your Experience and Intangible Traits:

The ideal candidate will possess the following competencies:

  • Experience scaling growth from 10M -> 30M+ in revenue. Experience scaling product-led, self-serve SaaS or two-sided marketplaces is a huge plus.
  • 3+ years of progressive leadership experience, hiring and mentoring a growth marketing team.
  • Generalist in marketing with expertise in multiple channels. You can hit the ground running and roll up your sleeves where needed.
  • Data-driven with strong analytical skills. You are able to run A/B tests to test hypotheses, improve conversions & scale channels.
  • Successful track record of hitting or exceeding growth targets.
  • Ability to partner effectively with your peers & the exec team.

Why you'll love working here:

  • Unlimited vacation/PTO + Stock Options
  • Fully remote and distributed teams
  • Full Health benefits
  • Paid Parental Leave
  • Free laptop and home office budget, we've also got your cellphone/internet covered too!
  • Ongoing training and education budgets
  • We'll fly you around the world multiple times a year to hang out with the Draft Picks in interesting places

Like what you see and think you’re a perfect fit? Apply today.

Please be assured we'll treat any information you share with us with the utmost care, only use your information for recruitment purposes and will never sell it to other companies for marketing purposes. Please review our privacy policy for further information.

Draft is proud to be an equal opportunity employer, we are committed to fostering an inclusive, accessible environment, where all employees feel valued, respected and supported. We are dedicated to creating a culture with a diversity of talented individuals who join, stay, and work in an environment that enables them to thrive. Draft is committed to providing accommodations. If you require an accommodation, we will work with you to meet your needs.

Posted on:
July 17, 2022

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Faith Storey, SaaS Marketer