Senior Growth Marketer

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Full Time
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Growth marketing

We are on a journey to help the next million creators, publishers, and companies scale and monetize their audiences. beehiiv is already home to tens of thousands of the most popular newsletters in the world, and we're only 26 months old! The company quickly achieved $1M ARR in January 2023 and over $7M just a year later in January 2024 πŸ“ˆ.

Oh and the team is loaded with the some of the most talented and ambitious engineers and marketers in the industry.

You will be a great fit if you have robust end-to-end marketing experience and can balance that with a practical desire to better serve our customers. We’re seeking a self-motivated teammate who communicates early and often, and strives for the whole team to succeed. The expectation is this is someone who can work autonomously and lead this initiative start to finish.

We respect each other as individuals and know work is just one part of life; we want you to have the flexibility and support you need to achieve fulfillment in your personal and professional lives.

Ideally you will have:

  • 5+ years of Growth Marketing experience, as well as successful, rapid-growth startup businesses that are both brand and performance-focused
  • You have proven track record of being able to develop and oversee a highly efficient, large scale ($10M+) acquisition program that optimizes for LTV, ROI, or ROAS
  • You have exceptional analytical skills that unlock performance-driving insights across channel, creative, and attribution disciplines
  • You are a strategic thinking who is also willing to dive into the weeds and be a scrappy problem solver
  • You are a highly effective communicator and collaborator, especially with Brand, and Integrated Marketing teams
  • Intuitive knowledge of the performance media landscape and how beehiiv's brand can best fit within it
  • Deep bias towards analytics and measurement, and extensive experience with having your work measured against or towards revenue-related goals
  • Comfort in serving as an externally facing representative of beehiiv and working closely with agency partners to advocate fiercely for beehiiv's interests
  • Comfort and ease working with finance teams to align on budgets, financial targets and the measurement of key financial performance metrics (i.e., CAC and LTV)
  • Ability to communicate complex information in an easily understood and thoughtful manner to cross-functional and external partners
  • No task too big or too small mindset - willing to roll up sleeves when needed to write ad copy, or to conduct performance analysis

What you will be responsible for

  • Performance Marketing Strategy: Execute a performance marketing strategy that aligns with the company's overall goals and objectives to drive growth
  • Paid Advertising: Manage and optimize paid advertising campaigns across various channels (e.g., Paid Search and Paid Social) to drive efficient customer acquisition and revenue growth optimized to LTV/CAC ratio
  • Budget Management: Oversee the allocation of the performance marketing budget to ensure maximum ROI while meeting growth targets.
  • Analytics and Reporting: Utilize data-driven insights to make informed marketing decisions, track and report on key performance metrics, and adjust strategies as needed to achieve performance goals.
  • Testing and Experimentation: Implement A/B testing and experimentation across ad formats, audience targeting, landing pages to refine marketing strategies. Analyze test results to identify winning strategies and apply insights to improve overall channel performance.
  • Measurement: Support broader marketing analytics and attribution projects that help understand the impact of channels through incrementally testing, marginal ROI analysis and collaborating with data team on advanced attribution modeling.
  • Market Research: Stay informed about industry trends and competitor activities to identify growth opportunities and potential threats.
  • Influencer and Partnership Marketing: Collaborate with influencer/ambassador program to expand our reach and drive performance marketing results
  • Agency Management: serve as POC on execution of performance marketing channel strategy (if applicable)
  • Technical Skills: proficiency with web analytics tools (Google Analytics, FullStory), and other platforms including Google Ads, Facebook Business Manager, TikTok Ads Center, Twitter Ads, LinkedIn Ads, and other relevant digital marketing channels.

Why beehiiv?

We're remote. We believe that your best work is done where you feel safe, comfortable, and supported.

Empathy, not ego. Empathy opens the door to problem solving. Our team is uniquely talented and we can solve any problem when we lead with empathy.

Bias towards action. Most decisions can be changed or altered, but progress cannot be created without action. It is almost always better to deliver something today over something that may be better tomorrow.‍

Complete transparency. You will have full access to business metrics about the company.‍

Owner-attitude. Ownership creates a sense of pride and accountability. It empowers someone to stand up for what is right, with a long-term outlook.

We'll take care of you

  • Competitive salary
  • Stock Options
  • Health, Dental, and Vision Insurance
  • 401(k) employer match
  • Unlimited PTO (mandatory 10 days per year minimum)
  • Twice-annual in-person team retreat
  • Unlimited book budget
  • Two month sabbatical every three years
  • Mental health day each month

About beehiiv

We're empowering creators to create, monetize, and grow by building the most powerful and robust newsletter platform, built by newsletter people. And we're only just getting started πŸš€

beehiiv is committed to a diverse and inclusive workplace. beehiiv is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Posted on:
March 23, 2024

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Faith Storey, SaaS Marketer