This past week, I did a podcast with Ben Grynol, the Head of Growth at Levels Health. You may (or may not) have seen Levels in the wild with their continuous glucose monitors (CGMs) as they help every...

Search marketing is generally seen as a core tactic within digital marketing programs. Capturing the intent of users actively searching your products or solutions is a no-brainer, right? What seems li...

Finding influencers who have the perfect audience for your product is a big task in itself. Even once you've done that though, what's next? What kind of campaign should you set up? Which type of colla...

As we enter the age of privacy-friendly measurement, marketers are increasingly faced with data gaps. Much has been discussed about upcoming privacy changes and their implications for online measureme...

Often times brands are obsessed with creating sales funnels, marketing campaigns or strategies without understanding how customers buy or prefer to buy their product. Shifting from creating sales funn...